Progetto:  Mother Earth
Selezionato per le borse di studio  2008-09, Fashion Marketing and Retail Management, School of Fashion

It aim to present a new fashion brand producing maternity clothes made of recyclable natural materials, such as eco-cotton, hemp and linen. These materials are easy to recycle and they turn into a good raw material for clothe and disposable baby diapers production.

The inner part of the modern disposable baby diaper is made of cellulose pulp it means, that many trees are killed every day. We can reduce this if we use recycled materials for the inner part of the diapers. The main idea is that we can sacrifice our maternity clothes, instead of hundreds of trees, instead of the Earth’s “lungs”.

I would like to target Mother Earth’s clothes to stylish, smart, active, dynamic expecting women, who wish to keep their pre-pregnancy style and way of life, to responsible future mothers ready to support different environment activities and to take care of their children’s future.